FIRST THINGS

Jason B. Harmon
June 2004

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Jason B. HarmonJason B. Harmon
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Change isn't always considered a good thing among rural folks. Each year, someone inevitably comes along promising to make your life more simple with this or that new gadget, which later turns out to be just another gimmick.

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Yet, sometimes change is a good thing. That's the case with the soon-to-be-better Farm Collector magazine Web site. We've offered an online version for our computer-using readers for many years (www.farmcollector.com), but those familiar with that handy resource will notice a few changes in coming months.

The first big change to the Web site - online classified advertising - began when our May 2004 issue was posted on the Internet.

Now, old-iron collectors who want to part with a tractor, implement, engine or other farm machine have another avenue to get their message to the masses. Those online classified ads are also used to sell parts, decals, original company literature and just about anything else related - and some not so related - to farm collectibles.

At the same time, people hoping to buy a vintage tractor or other farm collectible they've spent years scouring yard sales, auctions and advertisements to find will discover that online classified ads are convenient and provide results.

While many of our readers don't consider themselves computer savvy or may never utilize the online offerings that Farm Collector

presents each month, our initial review shows that many readers (and likely a few non-subscribers) regularly use our Web site.

For example, the site received a whopping 179,212 hits (translates as 'look-sees') between January and May 2004. Of those, at least 10,000 different computers were used, which means it's safe to assume at least that many people took a few minutes out of their day to peruse the Web site.

With numbers like those, it's obvious that many folks already use our Web site - a figure likely to increase as we offer additional services, such as an expanded number of feature stories and other Internet goodies.

In short, the online version of Farm Collector's popular classified ads should easily increase the odds that buyers and sellers will connect. That translates into a winning proposal for everyone, and proves that change is sometimes great.




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