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"They thought that whatever they built and painted red was going to sell." Just three years later Deere green outsold Harvester red for the very first time.
A combination of factors finally killed the International Harvester Company. These included the huge and expensive proliferation of truck models, and the stiff postwar competition in the appliance. Also, several of IHC's new crawler and farm tractor models were rushed into production without being thoroughly tested, and then broke down in the field. Obsolete factories were kept too long in service, and there were chronic and costly labor problems. All of these were reasons, and yet, the reason for all of these was poor management.
Getting back to the original question, "Whatever happened to McCormick-Deering?" The name was used on farm implements until some time in 1948 or 1949, when Deering was dropped and McCormick alone was used. During the 1960s, the proud McCormick and Farmall names were replaced by International, the name Harvester's farm machinery carried until the sale of the Farm Equipment Division to Tenneco, Inc. in 1984.