Letter Perfect:
Paper offers an attractive category for the new collector
By Leslie C. McDaniel
So. You're interested in tractors and engines, and you'd like to be a collector, but a few things get in the way ... things like time, money, and storage space. Why not consider ephemera? Ephemera's just a fancy name for photographs, documents, advertising materials and the like. Paper can be a good choice for the collector whose budget and facilities won't allow the real thing.
"Really, there's not much involved to getting started with it," said Tony Mitchell DeZago, a California auctioneer/collector who's built a huge collection of farm-related ephemera in just the past two years. "Even if you're just collecting copies of letterhead, there just aren't as many collectors in paper. Literature - manuals and those kinds of things - yes. But the number of paper collectors? Slim to none."
That doesn't, of course, mean it'll be easy.
Compared to what engines and tractors are selling for these days, the price is right.
"Prices vary, anywhere from 50 cents to $100," Tony said. "It just depends on the piece and the person who's selling it. Of course if it's framed, it will sell for more."
With many other collectibles, an unused, still-in-the-box piece is the most valuable. But with letterhead, the most desirable piece has been used.
"Those with correspondence on them are more valuable than the plain sheets," Tony said. "The messages might relate to somebody's tractor. And signatures are very important, because you might have the signature of the president of the company."
Black-and-white letterhead is more common than colored pieces. Much of the time, letterhead has been folded for mailing.
"It's hard to find without creases," Tony said.





