Farm Collector Blogs > Bulletin Board

DMT Earns Third NRHA Packaging and Merchandising Award

Press Release


Tags: diamond machining technology, north american retail hardware association, community, press release, bulletin board,

North American Retail Hardware Association (NRHA) Packaging & Merchandising Awards 2014

Marlborough, MA — For the third time in four years, DMT Diamond Machining Technology is a North American Retail Hardware Association (NRHA) Packaging & Merchandising Award winner. This year, DMT’s DuoSharp Bench Stone received the Silver distinction in the hand tools packaging category.

“We are thrilled the judges at NRHA selected DMT for a 2014 Packaging Award. Our team worked hard on the new packaging designs to incorporate modernization, efficiency, branding and shelf appeal,” said DMT President Mark Brandon.

The criteria NRHA uses to determine Packaging Awards include: overall sales appeal, graphic design, innovation, efficiency, durability, and strength of product messaging. Here are just two judges’ comments about the DuoSharp packaging:

  • Good fit to product ... using the product to support the stability of the package. Cutout makes it good to see the product. Color legend is a good idea.
  • Simple design and display of what the product does and how it can be used. Coloring suggests a cool and calm effect.
The new DuoSharp packaging includes front and back finger openings, which allow consumers to touch the working surfaces and which emphasize the double-sided feature, and a built-in bottom support and doubly reinforced tab for hanging in retail settings. The improved graphic design includes:
  • Sharp, clean colors
  • Simply-stated product features
  • Straightforward instructions and grit descriptions
  • Strong Made in USA and DMT brand messaging
  • A QR code for a product demo video

DMT’s DuoSharp is a durable, precision flat bench stone that offers convenient double-sided diamond sharpening with DMT’s iconic polka-dot pattern interrupted surface. This surface—innovated by DMT—self-cleans during sharpening to ensure continuous edge contact. Each side of the stone offers a different diamond grit and provides a large 10" x 4" surface that can accommodate a variety of blade and tool sizes. The DuoSharp comes with a non-skid mat to improve safety and ease of use. A locking base is available for separate purchase.

Like all DMT products, the DuoSharp Bench Stone is proudly Made in the USA—designed and manufactured at the company’s Marlborough, Massachusetts plant—and features the DMT Difference: superior diamond coverage and uniformity combined with unrivaled flatness. Simply put, DMT’s premium sharpeners are best-in-class products with undeniable long-lasting value.