Whatever Happened to McCormick-Deering?

Let's Talk Rusty Iron: Sam Moore takes a closer look at IHC's McCormick-Deering line

Logo for the International Harvester McCormick-Deering line of equipment.

Logo for the International Harvester McCormick-Deering line of equipment.

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Not long ago, someone asked: “Whatever happened to McCormick-Deering?”

As most of you know, McCormick-Deering was never a “company” itself, but the trademark name of a line of tractors and farm machinery manufactured by the International Harvester Co.

Between the mid-1880s and 1902, a vicious battle known as “the Harvester Wars” was waged on America’s grain fields. The farm equipment manufacturer’s capacity to build harvesting machines far exceeded demand, so sales representatives of the two giants, McCormick Harvesting Machine Co. and Deering Harvester Co., along with their smaller rivals, tried every trick possible to sell their binders to reluctant farmers. The struggle became so intense that competing salesmen would not only bribe farmers to buy, but also allegedly sabotaged the competition’s machines and physically attacked people.

As the war dragged on, binder prices fell drastically and selling expenses grew to more than 40 percent of total sales. Something had to be done and, in 1902, a merger among the five largest companies was brokered by the J.P. Morgan banking firm. The McCormick, Deering and Milwaukee Harvester companies, Piano Mfg. Co., and Warder, Bushnell & Glessner (Champion harvesters) merged to become the mighty International Harvester Co.

For many years after the merger, IHC sold two parallel lines of equipment, one named McCormick and one named Deering, each slightly different from the other, but wearing the IHC logo. This was deemed necessary since each line had its loyal customers, and there was usually both a McCormick and a Deering dealer in every farm community.

The U.S. government filed an antitrust action against IHC in 1912, and the suit dragged on until a consent decree was signed in 1918. One of the terms of the agreement called for IHC to have only one dealer in each town, meaning that the dual McCormick and Deering lines of equipment could no longer be maintained. Indeed, the expense of designing, building and supporting both lines of equipment had been a serious drag on the company, so in 1923 a new grain binder – one combining the best features of each of the older machines – was introduced and called the McCormick-Deering. All of IHC’s other farm implements soon followed suit, and the famous McCormick-Deering line was born.

McCormick-Deering farm implements and Farmall tractors helped IHC become the giant of the industry. Its 1923 U.S. farm equipment sales of $150 million tripled those of second place Deere & Co. “Harvester is, of course, the greatest single agricultural enterprise in the world,” trumpeted Fortune magazine at the time.

However, even a corporate giant such as IHC wasn’t immune to the calamity of the Great Depression. By 1932, its U.S. sales fell 78 percent, and the price of its stock dropped to $10.37 from a 1929 peak of $142 per share. Tens of thousands of Harvester employees were laid off and remained so through most of the lean 1930s.

The McCormick family had, starting as early as 1862, crushed several attempts at unionization by their own workers. In the late 1930s, though, the unions started organizing among Harvester’s workforce of 60,000. IHC management fought bitterly, but by 1945, most every worker was a union member.

After VJ Day, Harvester started a round of diversification and acquisition that cost the company a fortune and diluted its focus. The old core business of farm equipment and trucks was joined by construction equipment and home refrigeration.

Meanwhile, the attitude of IHC’s management was summed up by one longtime dealer: “They thought that whatever they built and painted red was going to sell.” Just three years later Deere green outsold Harvester red for the very first time.

A combination of factors finally killed the International Harvester Co. These included the huge and expensive proliferation of truck models, and the stiff postwar competition in appliances. Also, several of IHC’s new crawler and farm tractor models were rushed into production without being thoroughly tested, and then broke down in the field. Obsolete factories were kept too long in service, and there were chronic and costly labor problems. All of these were reasons, and yet, the reason for all of these was poor management.

Getting back to the original question, “Whatever happened to McCormick-Deering?” The name was used on farm implements until some time in 1948 or 1949, when Deering was dropped and McCormick alone was used. During the 1960s, the proud McCormick and Farmall names were replaced by International, the name Harvester’s farm machinery carried until the sale of the farm equipment division to Tenneco Inc. in 1984. FC 

thomas
5/21/2016 12:04:49 PM

I have a 1941 Farmall A. Is it a McCormick Deering Farmall A or just a McCormick Farmall A.?


mark
9/21/2015 7:41:54 PM

Hello Can someone get me going in the right direction in finding a part (part # 2395-L) for a McCormick Deering no.7 DNSilage Cutter? el free too e-mail me at coma2238@yaho.com Thank You


gerry
9/11/2015 1:09:08 PM

Hello, I am working on a long term project for the DEERING ESTATE park (DeeringEstate.org) in Miami (last home of Charles Deering) for which I am collecting images/video related to Deering Harvester Co. and equipment from the McCormick-Deering line. If you would like to share your images/video (old or new, amateur, etc), I will make sure to credit them properly when using them. At this point we are creating fairly informal yet educational videos to display throughout the Museum and park. As our research develops and we are able to acquire more artifacts, we hope to establish a permanent exhibition.


farmerbrown
9/3/2015 5:57:28 PM

I have a patient model and blueprints of a 1926 Blizzard Ensilage and Feed Cutter. If anyone knows the value of the model I would love to hear from you. The model is a family heirloom and I would like more information about it. Please send information to joyceandjackbrown@gmail.com Thank you


lauren holt
5/23/2012 4:15:51 PM

The best way might be to submit a photo and description to the magazine for printing in the Letters section; that way you can get responses from readers who specialize in McCormick-Deering equipment. The email is editor@farmcollector.com if you want to try it.


big daddy hedgehog
5/22/2012 11:32:15 PM

I bought an old farm (former) to be used for hunting in Tennessee. Today, I was scouting my vast property and stumbled upon an old homeplace. Nothing was left of it except for the cornerstones. However, I looked over and saw a machine covered with green growth about 20 yds from the site. I uncovered it and saw what appeared to be a mechanical plow or planter of some type. It has metal wheels and a seat and it is pretty good shape. It has "McCormick Deering" embossed on it. Is there anyone out there I can send pictures to so I can identify what ir is and possibly establish an age? I know it is between 60 and 90 years old based on it being a "McCormick Deering". Sincerely, Jamie Meade. My email address is jvm60@yahoo.com.


jerry cline
11/20/2010 7:13:44 PM

can anyone direct me where to find info or owners manual and parts manual for a McCormick-Deering 3S cream seperator. My neighbor and I are trying to restore one. Any info would be greatly appreciated Thanks. Jerry Cline E-mail jcline000@centurytel.net Phone 816-296-7803


gerry weeks_2
3/15/2009 2:54:17 PM

I have a Mccormick-Deering cream separator that belonged to my grandparents when they lived at North Fork, Idaho. The model number may be MC-D 5298A. How do I go about establishing the value of it for insurance purposes and possibly selling it? Gerry Weeks