Renowned salesman made his mark in farm equipment industry.
Left: Joe Tucker built a career in farm equipment manufacturing, and was a leader in the Massey-Harris Harvest Brigade.
Right: This now-rare booklet was printed to explain the advantages of the Harvest Brigade and outline the 1944 campaign to potential combine buyers.
Left: Both Franklin Roosevelt, running for election to the U.S. presidency, and the Oliver company came out winners when Roosevelt witnessed a 1932 threshing demonstration arranged by Joe Tucker. When Roosevelt’s presidential campaign visited a Nebraska farm, Tucker arranged for a Red River Special thresher to be working there. Roosevelt rode to the demonstration in an open car (shown here), and either the wind or something on the machine shifted, covering him with chaff. Newspaper coverage and newsreel footage provided extensive free publicity for both Roosevelt and the Oliver company. This photo was retouched by Oliver to enhance the appearance of the equipment.
Below: Joe Tucker driving an ivory-colored Oliver tractor, one of six proposed color schemes, in a 1937 parade in Charles City, Iowa, home of the Oliver tractor factory. The six paint schemes: chrome green body, red trim and ivory lettering; regatta red body, aluminum trim with white lettering; chrome green body with tangerine trim and white letter; yellow body, black trim and red lettering; China gold body with tangerine trim and ivory lettering; ivory body, Chinese gold trim with red lettering.
Above: The 1945 version of the Harvest Brigade brochure described the responsibilities of the buyers of the combines, and the revised plan for shipment of combines to the buyer’s local dealer.