Farm Equipment Mastermind

Renowned salesman made his mark in farm equipment industry.

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Left: Both Franklin Roosevelt, running for election to the U.S. presidency, and the Oliver company came out winners when Roosevelt witnessed a 1932 threshing demonstration arranged by Joe Tucker. When Roosevelt’s presidential campaign visited a Nebraska farm, Tucker arranged for a Red River Special thresher to be working there. Roosevelt rode to the demonstration in an open car (shown here), and either the wind or something on the machine shifted, covering him with chaff. Newspaper coverage and newsreel footage provided extensive free publicity for both Roosevelt and the Oliver company. This photo was retouched by Oliver to enhance the appearance of the equipment.