Farm Equipment Mastermind

Renowned salesman made his mark in farm equipment industry.

Below: Joe Tucker driving an ivory-colored Oliver tractor, one of six proposed color schemes, in a 1937 parade in Charles City, Iowa, home of the Oliver tractor factory. The six paint schemes: chrome green body, red trim and ivory lettering; regatta red body, aluminum trim with white lettering; chrome green body with tangerine trim and white letter; yellow body, black trim and red lettering; China gold body with tangerine trim and ivory lettering; ivory body, Chinese gold trim with red lettering.