Iron Age Ads: Cream separator company tries to get farmers to upgrade their equipment during the Great Depression.
The new improved tubular separator (above) was the focus of the promotional letter. Unusually hefty discounts were promised in exchange for an order. In 1934, at the end of the Great Depression, Sharples may have been cash-strapped or overloaded with inventory, or both. Meanwhile, improved technology – the new improved power-equipped tubular separator, for instance – was coming on strong. The customer was advised to move quickly. “We do not think it possible to hold this offer open much longer!”