The Remarkable St. Louis Wagon Builders

By David Sneed
Published on August 27, 2013
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Variations in condition, originality and completeness can affect resale values of vintage wagons. This Linstroth wagon not only benefits from vibrant original paint and sound wheels, but also retains its original seat and folding end gate.
Variations in condition, originality and completeness can affect resale values of vintage wagons. This Linstroth wagon not only benefits from vibrant original paint and sound wheels, but also retains its original seat and folding end gate.
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This early color image shows an artist's rendering of the Luedinghaus "tower of wagons" displayed at the 1904 World's Fair in St. Louis.
This early color image shows an artist's rendering of the Luedinghaus "tower of wagons" displayed at the 1904 World's Fair in St. Louis.
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Color advertising was expensive: It was used sparingly by wagon makers. This Luedinghaus image was part of a promotional flyer outlining the brand’s advantages.
Color advertising was expensive: It was used sparingly by wagon makers. This Luedinghaus image was part of a promotional flyer outlining the brand’s advantages.
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Colorful and attractive promotional items such as this Gestring wagon watch fob garnered plenty of attention while helping reinforce the desirability of the brand.
Colorful and attractive promotional items such as this Gestring wagon watch fob garnered plenty of attention while helping reinforce the desirability of the brand.
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This Weber & Damme wagon is being unloaded at a local train station. Period photography helps us better understand how early vehicles were used while often eliminating misconceptions and stereotypes.
This Weber & Damme wagon is being unloaded at a local train station. Period photography helps us better understand how early vehicles were used while often eliminating misconceptions and stereotypes.
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Located at the Santa Ynez Valley (Calif.) Historical Museum, this Gestring wagon features a 43-inch box width, St. Louis seat risers and contoured woodwork on the spring seat. The third set of sideboards (top box) are original. Designed to slope downward from a near 7-inch height in the front to just over 2 inches at the back of the wagon, they are extremely rare.
Located at the Santa Ynez Valley (Calif.) Historical Museum, this Gestring wagon features a 43-inch box width, St. Louis seat risers and contoured woodwork on the spring seat. The third set of sideboards (top box) are original. Designed to slope downward from a near 7-inch height in the front to just over 2 inches at the back of the wagon, they are extremely rare.
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Many of St. Louis' early wagon makers were positioned near steamboat landings. Such areas were a hub of activity, where supplies were unloaded and others were shipped west.
Many of St. Louis' early wagon makers were positioned near steamboat landings. Such areas were a hub of activity, where supplies were unloaded and others were shipped west.
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These rare, original letters from Joseph Murphy date to 1883 and 1887. Each has helped solidify his reputation for expert woodwork and high-quality vehicles.
These rare, original letters from Joseph Murphy date to 1883 and 1887. Each has helped solidify his reputation for expert woodwork and high-quality vehicles.
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Wagon makers often used practicality to their advantage. Functional items like this Luedinghaus-Espenschield tape measure were a creative and effective form of early vehicle advertising.
Wagon makers often used practicality to their advantage. Functional items like this Luedinghaus-Espenschield tape measure were a creative and effective form of early vehicle advertising.
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By the last decade of the 19th century, Espenschield had joined forces with Luedinghaus to create an ultra-historic and formidable brand name.
By the last decade of the 19th century, Espenschield had joined forces with Luedinghaus to create an ultra-historic and formidable brand name.

Old wagons talk to me.

I know that sounds strange, but those early wheels do have a lot to say
and one of the best ways to listen is by focusing on where the vehicle was
made. For serious collectors, it’s one piece of information that can hold a
wealth of details related to brand identity, design, construction, features,
purpose, rarity and even competition in the market.

Location. Location.
Location.

While most early wagon
builders were small shops serving limited regions, many prominent makers
capitalized on location. An area with easy access to navigable rivers, rails
and roads was almost always a favorite spot. Chicago, for instance, was home to Peter
Schuttler and Weber. South Bend,
Ind., claimed Studebaker,
Birdsell and Coquillard. Racine,
Wis., boasted Mitchell, Racine
and Fish Brothers.

St.
Louis’ position on the Mississippi and Missouri
rivers made it a natural crossroads for westward traffic and commerce. In fact,
so many business opportunities existed there that, by the 1880s, the city was
home to about 140 wagon and carriage builders, far more than any other city
west of the Mississippi
at that time. By the turn of the 20th century, directories show St. Louis with nearly 200
horse-drawn vehicle builders. The industry was so significant that some
suppliers sent the majority of their production to the city. Many contend that St. Louis was home to more nationally recognized wagon
companies than any other U.S.
city.

Among those Mound City
makers, several standout brands played significant roles in U.S. history.
From immigrant travel to freighters, cattle drives and military campaigns, St. Louis wagons were
well represented throughout the country. Many of those builders are still
highly regarded by historians, enthusiasts and collectors. In honor of the
city’s 250th anniversary in 2014, we’re taking a close look at a half dozen of
the area’s most accomplished wagon brands.

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