Let's Talk Rusty Iron: Lowly blue jeans got their start in California's gold camps.
A postcard featuring the Levi Strauss exhibit at the 1939 Golden Gate International Exposition held on Treasure Island in the middle of San Francisco Bay. Hand-carved figures of famous rodeo stars of the day were dressed in miniature Levi’s. Called the “Electric Rodeo,” the creation was described by Strauss as “A 100-percent mechanical rodeo. It moves. It talks … (It’s) the talk of Treasure Island.”
J.W. Davis’ original 1873 patent drawing for what he called “… a pair of pantaloons having the pocket-openings secured at each edge by means of rivets.”
The Levi Strauss tag with its longtime logo of two horses trying unsuccessfully to pull apart a pair of Levi riveted pants. (Photo by Sam Moore.)
The author in his Levi’s in 1953. The pants still had a button fly back in those dark ages. (Photo by B.G. Moore, the author’s sister.)