Seed Corn to Shelterbelts

Will's Pioneer Brand helped settle the Northern Plains – and remains a popular ephemera collectible

Below (from top): Will’s 1916 catalog featured a spray of gladiolus on the front, but even then, the company was a significant player in agricultural seed supply, which is the theme of that catalog’s back cover; a Native American woman shelling corn is a theme that appears on several Will & Co. catalogs. This image from the 1928 catalog is accompanied by a small inset showing a modern farm behind a lush field of alfalfa; during World War II, Will’s Pioneer Home Garden Collection was temporarily renamed Will’s Victory Garden Collection, but it still included all the essentials for feeding a family throughout the year.