Arcade Organization Seen as a Leader in Manufacturing

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Above: A catalog page from 1936 shows the large manufacturing plant of Arcade Manufacturing Co. of Freeport, Ill.

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During Arcade Manufacturing Co.'s heyday, as the Freeport Journal-Standard reported, "Toys and other products of the Arcade Manufacturing Co. have become known throughout the world due to a consistent plan of advertising which the company has followed over a period of years."

That program included direct advertising to wholesalers and retailers in various trade papers and direct-by-mail literature. "To acquaint a still wider circle of consumers on the merits of Arcade toys," the newspaper articles said, "national advertising has been used with much success over periods of three months" preceding the announcements of new toys.

In addition to the success with its toys, the company started a separate division to deal with other companies that appreciated what Arcade was doing in foundry work. "Knowledge of their achievements became known in the foundry trade," noted the Journal-Standard. "Others came to discuss their production problems, and almost without effort a very substantial new division of the business grew up, devoted to the manufacture and sale of molding machines, and allied equipment for iron and brass foundries. Arcade molding machines are represented in the equipment of practically all of the best known foundries in the United States and Canada, a few of the company's customers being: Buick Motor Co., Cadillac Motor Car Co., Ford Motor Co., Chevrolet Motor Co.," and many more. A great deal of foundry equipment was also exported overseas.