Industrial Designers Transform Tractor Industry

Birth of the industrial designer signals the rise of tractor design.

The 1935 Oliver Model 70 kicked off the styling trend in American tractors. While undeniably attractive, the styling was impractical and probably increased the cost of manufacture. Elaborate louvered side panels were in vogue for a few years and then discarded. The nifty middle-buster plow hood ornament was only used until the 1938 model year. The ornament is highly valued by collectors today.
Photo by Andrew Morland