2019 Farm Collector Holiday Preview

Discover what went wrong with International Harvester and the history behind the farm equipment manufacturer with this insider look.

| December 2019

IHC-breakup 

IH insider drills deep into what went wrong with International Harvester

How did one of the most successful farm equipment and truck manufacturers in history go under? In The Breakup: What Really Happened, former International Harvester Co. (IHC) executive and dealer Paul Wallem provides an insider’s look at how a perfect storm of problems killed the iconic brand.

To gather content for the book, Wallem conducted interviews of dealers and customers throughout the U.S., Canada and Sweden, and included discussions with restorers and collectors. Former IH and Case IH company personnel who were involved with the 1984 transition were also interviewed.



“Being a dealer is more than a job,” Wallem says. “It’s a way of life, and owners often invest everything they have.” International built more than 5 million tractors before 1984, he notes, and every one of them was sold by a dealer – but dealers are often invisible in historical International accounts. In this book, Wallem sets out to change that record.

In a series of first-hand accounts illustrated with vintage images, Wallem assembles a rarely seen perspective on a company and a brand that continue to have an enormous following. It is a chance for those who “bleed red” to have their say and share their enduring affection for the iconic brand. 



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