Antique Farm Equipment Clubs Built on Communication

Good communication helps antique farm equipment clubs grow


| August 2000



Successful antique farm equipment clubs are usually started by a few collectors with great enthusiasm to get things going. The next challenge is to spread that enthusiasm to new members, and encourage them to become involved in club activities. Good communication – both internal and external – is a critical part of those goals.

In Texas, the Rio Grande Valley Old Farm Equipment Club has grown to more than 200 families in 11 years, reports Marvin Baker, one of the club's organizers.

"We started our first show with the help of ads," he says, "but now a major tool is our club newsletter."

The club newsletter has been very important in keeping members from a wide area informed and interested in club activities, he says. Members living as far away as North Dakota, Oregon, Alaska and a few foreign countries spend their winters in the Rio Grande Valley. When they get the club newsletters, they often share them with interested friends.

"The monthly 14-page newsletter, mailed first class, has a pass-along readership that heightens its effect," Marvin says.

"Clubs are made of several factions, including those who are mainly interested in tractors, small engines or other things," he adds. "So, in the newsletter, we attempt to appeal to all the various interests we can. Besides club news, I draw from old farm journals and papers to supplement it, and make it more interesting.