Iron Age Ads: J.I. Case Threshing Machine Co.

A turkey-day ad for "the bird of all time": A good harvest with J.I. Case Threshing Machine Co.'s equipment meant a great Thanksgiving dinner.


| November 2003



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A good harvest often meant a great Thanksgiving dinner. This seasonal turkey-day ad makes no bones about the bountiful similarities between J.I. Case Threshing Machine Co.'s bird of prey and 'The Bird of a Day' in The American Thresherman, November 1903.

Organized by Jerome Increase Case at Rochester, Wis., in 1842, the firm produced its first tractor in 1892, and by 1904, produced more farm steam engines and threshing machines than any other firm. The prosperous Case company gobbled up many smaller companies in the 20th century, which further expanded its product line and good favor among farmers. Today, a majority of the company is owned by Tenneco Inc., although Case is still a powerhouse producer of contemporary farm equipment.

Advertisements from many farm publications printed at the turn of the 20th century were more than mere methods to hawk tractors and farm equipment. To share those ads from days gone by, Farm Collector periodically reproduces some of the most-spectacular ads used to promote farm equipment and products.

To submit a vintage advertisement for possible publication, send it to: Iron Age Ads, Farm Collector, 7503 S.W. 42nd St., Topeka, KS 66609; or submit high-quality digital images by e-mail: editor@farmcollector.com