Iron Age Ads

The High Cost of Living

| June 2006

  • Advertisement.jpg

  • Advertisement.jpg

Prices from decades long past seem charmingly low. But even then, consumers kept a close eye on the bottom line, and bemoaned the high cost of living. Accordingly, in 1917, when this advertisement was published, the Sandusky Model J tractor (see article on Page 44) was conceived and developed according to price point, with a sales price of $1,095. Today, adjusted for inflation, the tractor would sell for $16,169.07!

The folks at the Aermotor marketing department (for an article on Aermotor gas engines, turn to page 38) were equally preoccupied with price point, as indicated in the ad for the Aermotor saw with steel frame. "Price - Very low" was all the copywriters had to offer to the discriminating shopper.

Advertisements from many farm publications printed at the turn of the 20th century were more than mere methods to hawk tractors and farm equipment. To share those ads from days gone by, Farm Collector periodically reproduces some of the most-spectacular ads used to promote farm equipment and products.

To submit a vintage advertisement for possible publication, send it to: Iron Age Ads, Farm Collector, 1503 S.W. 42nd St., Topeka, KS 66609; or submit high-quality digital images by e-mail: editor@farmcollector. com


Farm Collector April 16Farm Collector is a monthly magazine focusing on antique tractors and all kinds of antique farm equipment. If it's old and from the farm, we're interested in it!

Save Even More Money with our SQUARE-DEAL Plan!

Pay now with a credit card and take advantage of our SQUARE-DEAL automatic renewal savings plan. You'll get 12 issues of Farm Collector for only $24.95 (USA only).

Or, Bill Me Later and send me one year of Farm Collector for just $29.95.

Facebook Pinterest YouTube