Iron Age Ads

The High Cost of Living


| June 2006



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Prices from decades long past seem charmingly low. But even then, consumers kept a close eye on the bottom line, and bemoaned the high cost of living. Accordingly, in 1917, when this advertisement was published, the Sandusky Model J tractor (see article on Page 44) was conceived and developed according to price point, with a sales price of $1,095. Today, adjusted for inflation, the tractor would sell for $16,169.07!

The folks at the Aermotor marketing department (for an article on Aermotor gas engines, turn to page 38) were equally preoccupied with price point, as indicated in the ad for the Aermotor saw with steel frame. "Price - Very low" was all the copywriters had to offer to the discriminating shopper.

Advertisements from many farm publications printed at the turn of the 20th century were more than mere methods to hawk tractors and farm equipment. To share those ads from days gone by, Farm Collector periodically reproduces some of the most-spectacular ads used to promote farm equipment and products.

To submit a vintage advertisement for possible publication, send it to: Iron Age Ads, Farm Collector, 1503 S.W. 42nd St., Topeka, KS 66609; or submit high-quality digital images by e-mail: editor@farmcollector. com