Radio Sets Brought News Faster Than Ever To Rural America

By Clell G. Ballard
Published on March 27, 2013
1 / 5
The author’s 1929 Zenith tabletop radio receives AM and shortwave signals.
The author’s 1929 Zenith tabletop radio receives AM and shortwave signals.
2 / 5
The radio helped ease isolation in remote, rural areas.
The radio helped ease isolation in remote, rural areas.
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A typical console radio from the early era with a fantastic cabinet. Note the price.
A typical console radio from the early era with a fantastic cabinet. Note the price.
4 / 5
Wind-charging systems were used to charge storage batteries that ran the radios. Elaborate ones also provided electric lights.
Wind-charging systems were used to charge storage batteries that ran the radios. Elaborate ones also provided electric lights.
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After the fire: Only one original wooden knob on the old Zenith survived the blaze.
After the fire: Only one original wooden knob on the old Zenith survived the blaze.

In a world where instant
communication is expected, it is hard to believe that not too long ago much of
rural America
was basically isolated from events of the day. Those who live in densely
populated areas have difficulty visualizing vast areas where there are no
trappings of civilization at all. In the wide expanses of Middle
America, the farther one goes west, the more distance there is
between farmsteads and rural towns. Where ranching is the main form of economic
activity, it is not unusual to travel several hours to visit the closest
neighbor.

Wireless revolution

Henry Ford’s Model T is
credited with putting America
on wheels. An equally important fact is often overlooked: Since the Model T was
inexpensive enough that even small farmers could buy one (or at least a used
one), it became the means of spreading information in rural areas. Neighborly
visits and occasional forays into the nearest town were suddenly faster and
easier, giving access to supplies and the latest news.

Then, with the advent of
radio transmission, a wireless revolution took place. In the 1920s, radio
programming was limited and radio sets were extremely expensive. A
top-of-the-line model could cost almost as much as a Model T Ford, which at one
time could be bought new for just $290 ($3,300 today). Even if rural families
wanted a radio, the purchase price was too high and most farms lacked the
electricity necessary to run them. However, that didn’t stop people from making
an attempt to share in the excitement that radio provided.

Since some source of
electricity was necessary, it became common for rural sets to be run on
batteries. The small, square 6-volt battery that was also used in large
flashlight-type lamps of the day became a power source. Battery
technology was in its infancy and battery longevity was quite short.
Replacement batteries were costly, so radios were used only for a short time
each day.

The 6-volt automobile
battery offered an alternative. Although extremely heavy and bulky to the point
that having one in the house was unsightly and inconvenient, car batteries were
used a lot. They had two advantages: Their capacity was much greater than the
small batteries, and they could be recharged. The recharging mechanism almost
always consisted of a wind-driven generator mounted on a rooftop pole where air
currents flowed unrestricted. In the Plains states there was never a shortage
of wind.

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