Report from the Las Vegas SHOT Show


| 1/29/2013 2:15:31 PM


94 percent of our audience of Rural Lifestyle publications, Farm Collector, Gas Engine Magazine, Grit & Mother Earth News, participate in recreational outdoor activities. Much of that includes hunting, fishing and camping. So we knew the Las Vegas SHOT show (Shooting, Hunting, Outdoor Trade Show) would be the perfect place to learn more about the industry, meet new advertisers and network. And it was!

The show was held January 15-18, 2013 at the Sands Expo Center in Las Vegas. The event is owned and sponsored by the National Shooting Sports Foundation (NSSF). I attended with my colleague Sheila Kearney. We had the opportunity to see the newest products in firearms, ammo, cutlery, outdoor apparel, optics and related technology.

According to the website, this is the largest trade show of its kind in the world and the fifth largest trade show in Vegas. There were more than 62,000 people in attendance and 1,600 exhibitors filled booth space covering 630,000 net square feet, but the show is a trade-only event; it is not open to the public. 

Report from the Las Vegas SHOT Show 

We met a lot of the marketing contacts for many of the “big guns” (pun intended), like Ruger, Remington, Winchester, Smith & Wesson, Nikon, just too many to mention! 



Report from the Las Vegas SHOT Show 



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