Early 19th Century Aultman & Taylor Advertisement

Aultman & Taylor’s starved rooster was an effective pitchman.

| May 2014

This image shows a circa 1900 lithograph advertising sign printed by The Winters Art Litho. Co., Springfield, Ohio, for Aultman & Taylor Machinery Co., Mansfield, Ohio. The image depicts the Eureka and Hercules steam traction engines and the Dixie wood-sided thresher as well as the company’s sawmill and horse-power.

An illustration of what appeared to be a starved rooster gained fame as the Aultman & Taylor trademark, first registered in 1876. The company claimed, tongue in cheek, that the rooster was “fattened” on grain found in an Aultman & Taylor straw stack — which is to say that the equipment worked so well that no grain was lost to the straw stack, hence the starved rooster.

Henry H. Taylor and Cornelius Aultman formed a partnership in 1867, organizing Aultman, Taylor & Co., Mansfield, Ohio. The company began manufacture of a vibrating threshing machine and other machinery different from that manufactured in Canton, Ohio, by C. Aultman & Co. Renamed The Aultman & Taylor Machinery Co. in 1891, the company began manufacturing portable and traction steam engines. Aultman & Taylor began manufacturing gas tractors in about 1910. In 1924, the company was sold to Advance-Rumley Thresher Co., La Porte, Ind., and became part of Allis-Chalmers Mfg. Co. in 1931. FC

Grateful acknowledgement is given to David Schnakenberg, who contributed this image from his collection of pre-1910 chromolithographs of farm machinery advertising. For more information, contact him at 10108 Tamarack Dr., Vienna, VA 22182; (703) 938-8606; dschnakenberg@verizon.net; view the Schnakenberg Collection.

To submit a vintage advertisement for publication, send it to: Iron Age Ads, Farm Collector, 1503 S.W. 42nd St., Topeka, KS 66609; or submit high-quality digital images by email: editor@farmcollector.com.