1927 W. Nelson Street, Chicago, Illinois 60657
While walking along Bayswater Road, opposite Kensington Gardens, during a visit to London this spring, my wife and I came upon an advertising kiosk posting the enclosed picture. The angle of the sun, the glass cover on the poster, and the incessant traffic in Bayswater Road made it impossible to get a good picture. Upon our return to our hotel home I obtained the address, in London of General Accident, and after returning home, wrote to them asking for a copy of the poster, promising to try to get a picture of it published here in the states in a steam magazine as an item of general interest. I received the poster, together with a very gracious letter from the general office in Perth, Scotland. Both the imaginative quality of the poster and the friendly attitude of the company caused me to make an effort to implement my promise. Following is the text of the letter which I received:
Dear Mr. Westen,
Thank you very much indeed for your recent letter asking if it would be possible to let you have a copy of our very successful motor insurance poster. This particular incident of the crushed car with the nearby steam roller as the obvious culprit has aroused considerable interest in insurance circles as well as by general members of the public. I am happy to tell you that this year this particular campaign gained an award in the British Press Advertising annual awards and one or two other high credits in the communications business. Alongside this advertisement for motor insurance we featured advertisements promoting other aspects of our business notably Home Insurance and Pensions business. I know your interest is particularly centered on the steam roller but I am enclosing two copies of the other posters for your interest.
Glad to have been of help to you.
Ralph S. Tatt
General Accident Fire and Life Assurance Corporation, Ltd.