Pro Tool Industries, maker of the iconic Woodmans Pal and J. Wayne Fears Brand products, recently announced the rollout of their new website at www.protoolindustries.net. A total revamp of the previous site, the recent renovations include: a complete user interface restructuring, more intuitive navigation options, new product introductions, enhanced product descriptions and information, and the addition of new technologies for the social networking and blogging arenas.
The new website has a completely different look and feel, says Mark G. Scheifley, General Manager of Pro Tool Industries. We wanted to reduce the clutter and give the customer a clear direction of how to get where they want to go.
Included in the website restructuring are a series of informational tips and videos in the areas of deer hunting, outdoor cooking and survival, a retail store locator, and the option to download the current Pro Tool catalog.
In addition to the new look and feel of Pro Tool Industries, they have also expanded their offerings to include the J. Wayne Fears Ultimate Outdoor product line which includes, a deer hunters knife, an outdoor cooks knife and a survival knife which will serve as a companion pieces to the deer hunting and management, outdoor cooking and survival reference guidebooks. As well as, the Pro Tool Utility collection of knives, saws and tools, coming closer to the goal of being a one stop shop for outdoorsmen looking for knives, tools and information.
Also on the new website are the Grutz Rust & Corrosion Inhibitor and Pop Pop Dons All-Purpose Farm & Home Lubricating Oil. Both products are ideal for the care and maintenance of knives and tools.
All of the products manufactured by Pro Tool Industries are made in the USA using only the finest American-made materials.
The new Pro Tool Industries web site was developed by Boomtown Internet Group and Astraea Marketing Group. According to Mark G. Scheifley, After an extensive review of multiple firms -- many with outdoor sports marketing industry experience Pro Tool Industries selection of Boomtown Internet Group and Astraea Marketing Group was simple. Boomtowns ability to create websites that are appealing and optimally organized that attract search engines, combined with Astraeas ability to create iconic branding, designs and communications are second to none."
About Pro Tool Industries, Inc.
Pro Tool Industries is a family owned and operated business located in Pennsylvania, just outside of Philadelphia, that develops and offers tools and knives. The companys craftsmen exhibit a steadfast commitment to using only the very highest grade of American made raw materials in building durable, quality tools, knives, saws, and other products including The Woodman's Pal and new series of No-Nonsense Reference Guidebooks by author and master outdoorsman, J. Wayne Fears. The Woodmans Pal is a brush axe/machete that can perform the tasks of many tools including machetes, axes, hatchets, pruning saws, pruning shears, pruning knives, bow saws, loppers, Bowie knives and for certain jobs, even chain saws.
Pro Tool Industries manufacturing plant employs seasoned artisans who make its tools one by one with care. Cooperation between the men and women of all departments and the sincere adherence to the companys shop motto Do It Right make each one of its tools an individual product reflecting a superior degree of hand workmanship, worthy to take its place as an American icon.
To learn more about Pro Tool Industries and the products it manufacturers, visit www.protoolindustries.net.