B.F. Avery agressive in implement market as well
B.F. Avery & Sons not only made implements for themselves, but for other companies as well. To add a bit of murkiness to everything, from 1914-1930 they made B.F. Avery implements for B.F. Avery Co. (later B.F. Avery Power Machinery Co.) of Peoria, Ill., a company completely unrelated to B.F. Avery & Sons, except that they had the same last name.
B.F. Avery & Sons also made implements for Ford Motor Co. starting in 1939, Luther D. Thomas says in B.F. Avery. But most of their implements were made for Montgomery Ward & Co. "In 1937," Thomas says, "Wards announced that one-tenth of its 796-page spring and summer catalog would be devoted to a new full line of farm equipment it would carry in its farm stores, including plows, harrows and grain drills, most of which were made In Louisville by B.F. Avery & Sons Inc." Wards implements were called True-Pull while B.F. Avery-named models were "Tru-Draft."
Also in 1937, the new president of Montgomery Ward & Co. was Sewell B.F. Avery, who may have been related to B.F. Avery, Thomas says.