Tracing The TOWNSEND

By Wesley W. Rankin
Published on September 1, 1989
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Roy C. Townsend Jr., left, and Wes Rankin with the author's Townsend 10-20.
Roy C. Townsend Jr., left, and Wes Rankin with the author's Townsend 10-20.
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N68 W 23784 Laurie Lane Sussex, Wisconsin 53089 Reprinted with
his permission. It appeared in the 1985 EDGE&TA Wisconsin
Branch No. 2 Show Book

On October the ninth, 1884, at Magnolia, Rock County, Wisconsin,
a boy was born who was destined to become the designer and builder
of a unique farm tractor the Townsend Oil Tractor. He was born with
a bent for things mechanical and, as a teenager, he built a very
neat one-inch scale working model of a Case steamer. He built
almost every part, including the valves, oil pump, and
governor.

In his middle twenties he was working as designer and engineer
for Fairbanks Morse, and designed their big 30-60. When Fairbanks
Morse went out of the tractor business, Roy, his brother George
Elmer, and their father, Arba F. Townsend formed a company to
manufacture the Townsend tractor, (1914).

At first Fairbanks Morse distributed it under the name
‘Fair-Mor’. Others which were exported to Canada were
called ‘Bower City’. These were the 12-25 size.

After a couple of years, the 12-25 became the 15-30, and four
more sizes were produced. A 10-20, 20-40, 25-50. and 30-60. The
20-40 was essentially a 15-30 with a larger engine, and the 25-50
and 30-60 were also the same except for engine size. Later in the
20’s a few units of a more conventional looking ‘2 plow 20
HP’ were built. As far as I know, none of these survive.

Until the economic recession after World War I, the company was
unable to meet the demand for their tractors. But that prosperity
turned to heavy losses and production ceased. Later in the early
1930’s the LaCrosse Boiler Company built a few 15-30, 20-40,
and 30-60’s, but by that time the design was out of date and
the Townsend tractor was history.

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