Directive from Washington

By Ralph Hughes
Published on October 1, 2005
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Above: This two-page spread appeared in a farm wagon advertising folder printed and distributed by John Deere in 1921. Note the boldface headline: “Made to Government Specifications.” Other U.S. farm wagon manufacturers promoted the 56-inch auto-track feature in their magazine advertising and literature.
Above: This two-page spread appeared in a farm wagon advertising folder printed and distributed by John Deere in 1921. Note the boldface headline: “Made to Government Specifications.” Other U.S. farm wagon manufacturers promoted the 56-inch auto-track feature in their magazine advertising and literature.
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Right: One wagon manufacturer ran this ad in a 1918 farm publication to inform its customers about the new wagon auto-track standard. The ad referred to the standard as a federal “recommendation.” However, the directive sent to all wagon manufacturers was much more specific: It clearly stated that “after Jan. 1, 1919, all wagons must be made to conform to the auto track.”
Right: One wagon manufacturer ran this ad in a 1918 farm publication to inform its customers about the new wagon auto-track standard. The ad referred to the standard as a federal “recommendation.” However, the directive sent to all wagon manufacturers was much more specific: It clearly stated that “after Jan. 1, 1919, all wagons must be made to conform to the auto track.”

Before there was an organized wagon industry in
North America, hundreds of individual blacksmiths built wagons for
farmers. Their output was a “built-to-order” business: No two
wagons, even those made by the same blacksmith, were the same. If a
farmer wanted a wagon with a wide wheel-tread, that’s what the
smith built. Or, if a farmer thought he needed a narrower wagon,

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