Gail Borden Finally Hit It Big with Condensed Milk

By Sam Moore
Published on May 2, 2013
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The Borden ice cream logo.
The Borden ice cream logo.
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An 1893 trade card featuring the "Borden baby," an enduring feature of Borden promotional pieces.
An 1893 trade card featuring the "Borden baby," an enduring feature of Borden promotional pieces.
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A can of Borden's Peerless evaporated milk with a Spanish language label.
A can of Borden's Peerless evaporated milk with a Spanish language label.
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A Borden's delivery truck dating to about 1960.
A Borden's delivery truck dating to about 1960.
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Gail Borden
Gail Borden

June is National Dairy
Month, and while a strange quirk of publishers assures that the June issue of
most magazines will actually reach readers in May, the June issue of Farm
Collector
seems a good time to take a look at the later career of a man
whose name can be found in virtually every dairy case in the nation; who was
born in 1801 in central New York; who as a 12-year-old boy went west with his
family on a flatboat; who lived in five different states before he was 30, at a
time when most folks rarely if ever traveled more than 20 miles from home; who
helped settle the city of Galveston when Texas was still a Mexican state; who
was instrumental in Texas achieving independence from Mexico and, later,
becoming the 28th state in the Union; who was an inveterate tinkerer and
experimenter; whose sons fought on both sides in the Civil War; who went
through abject poverty owing everyone he knew and then died a millionaire; and
who is virtually forgotten today: Gail Borden.

Two years before Texas became a state in 1845, Gail Borden resigned as the
Republic of Texas’
customs collector for the port
of Galveston, and was
finally free to indulge in his inventive streak, which in turn led to his
connection to dairy products.

His first fling, which may
actually have been his brother Tom’s idea, was a “terraqueous machine,” a
common, although waterproofed, wagon with a mast, sail and some unspecified
means of steering. Borden invited a group of men and women to go for a ride on
the beach, although one of them said: “We may all end up in eternity.” The wind
was brisk and the wagon rolled along swiftly; Borden, without warning his
passengers, steered the thing into the water, the ladies screamed and everyone
rushed to the land side, capsizing the wagon and leaving everyone to wade
ashore, wet and angry. That was the end of the terraqueous machine.

Putting a priority on
non-perishable

Borden had long been
interested in, and experimented with, concentrating different foods, and he had
come up with some, shall we say, interesting things. He served one meal that
included butter made from lard and milk, bread from bones ground into flour,
and pieces of animal hide softened in acid and served with syrup. Borden and
one small, hungry boy were the only ones who ate.

Borden became interested in
making a food that soldiers, sailors, frontiersmen and others who traveled in
the wilderness could easily carry with them, that would keep well, and that
would be quick and easy to prepare. In 1850, he was granted a patent for a
“meat biscuit.” Concocted of beef broth evaporated into syrup, mixed with flour
and kneaded into dough, the resulting morsel was formed into cakes that could
be fried or baked. The Army and several others were induced to try the biscuit,
but despite favorable reports by several Army officers and winning a gold medal
at London’s
Great Exposition in 1851, the stuff didn’t look or taste good and didn’t catch
on. Borden was left with thousands of dollars of debts and began selling off
his extensive Texas
land holdings to pay his creditors.

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