Picture Perfect: Moore Engine

By Bill Vossler
Published on August 16, 2016
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Photo by Bill Vossler
Travis Benner with his rare 4 hp Moore engine. The line also included 2-1/2 hp and 7 hp engines.

Just one look, and Travis Benner was hooked. After seeing an illustration of a Moore engine – the Sure Cool – in C.H. Wendel’s American Gasoline Engines Since 1872, the Blue Grass, Iowa, engine enthusiast knew he wanted one for his collection.

“I saw this odd engine that was hopper-cooled with a screen cooling tower on top of it, with an eccentric-driven pump that pumps the water up to the screen cooler. That intrigued me,” he recalls. “I wanted to look into that.”

Manufactured by Moore Plow & Implement Co., Greenville, Michigan, the Sure Cool may have been Moore’s way of differentiating the engine in the marketplace. “The manufacturer probably hoped it would be unique enough to help them grab their share of the engine market,” Travis says. “When buyers saw it, they probably thought any potential heating problem was automatically solved. The engine would stay cool and wouldn’t overheat when run hard. That new cooling feature could be enough to catch the eye of a comparison shopper, who might think it represented a real leap in technology.”

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