Words of Encouragement from Harvester World

Reader Contribution by Sam Moore.
Published on April 5, 2019
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America’s farmers today are hurting, what with tariffs, trade wars, low milk and grain prices and now the extensive flooding in the Midwest grain belt. But, it’s not new.

After the boom times and high commodity prices during World War I, a severe depression hit the agricultural sector and by 1921, farmers were hurting. Naturally, as farmers were forced to tighten their belts farm implement manufacturers and dealers faced hard times as well.

During those days the mighty International Harvester Co. published a monthly magazine called Harvester World, which was sent to employees and dealers. IH apparently felt that readers of the magazine required a pep talk so the January 1922 issue contained some encouraging words.

The first page said, “Great men are not made in soft ages, so be thankful for this period which demands hard thinking and hard work. Be thankful for this time of commercial and political stress. You may be sure that great leaders will be developed in every sphere of human action – great dealers and salesmen and managers, also, will now make themselves known. Accept the stern requirements of the period. The harder it is the better, and happier. This is the era in which men in every walk of life will be made and used for all their worth. It is a good time to be alive!”

Then on the editorial page appeared the following “good lesson.”

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