1927 W. Nelson Street, Chicago, Illinois 60657
While walking along Bayswater Road, opposite Kensington Gardens,
during a visit to London this spring, my wife and I came upon an
advertising kiosk posting the enclosed picture. The angle of the
sun, the glass cover on the poster, and the incessant traffic in
Bayswater Road made it impossible to get a good picture. Upon our
General Accident, and after returning home, wrote to them asking
for a copy of the poster, promising to try to get a picture of it
published here in the states in a steam magazine as an item of
general interest. I received the poster, together with a very
gracious letter from the general office in Perth, Scotland. Both
the imaginative quality of the poster and the friendly attitude of
the company caused me to make an effort to implement my promise.
Following is the text of the letter which I received:
Dear Mr. Westen,
Thank you very much indeed for your recent letter asking if it
would be possible to let you have a copy of our very successful
motor insurance poster. This particular incident of the crushed car
with the nearby steam roller as the obvious culprit has aroused
considerable interest in insurance circles as well as by general
members of the public. I am happy to tell you that this year this
particular campaign gained an award in the British Press
Advertising annual awards and one or two other high credits in the
communications business. Alongside this advertisement for motor
insurance we featured advertisements promoting other aspects of our
business notably Home Insurance and Pensions business. I know your
interest is particularly centered on the steam roller but I am
enclosing two copies of the other posters for your interest.
Glad to have been of help to you.
Yours sincerely,
Ralph S. Tatt
Advertising Superintendent
General Accident Fire and Life Assurance Corporation, Ltd.
Perth, Scotland
