The Willys-Overland Farm Jeep

By Darrell Wrider
Published on November 6, 2018
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“If it can pull a bogged lorry out of the sand, it can pull a plow, or a harrow, or a seeder, or a cultivator.” This 1944 advertisement cited the Jeep’s battlefield prowess as justification for use in the farm fields of America.
“If it can pull a bogged lorry out of the sand, it can pull a plow, or a harrow, or a seeder, or a cultivator.” This 1944 advertisement cited the Jeep’s battlefield prowess as justification for use in the farm fields of America.
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Farm Jeeps on the job, pulling and powering implements in every conceivable application.
Farm Jeeps on the job, pulling and powering implements in every conceivable application.
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Farm Jeeps on the job, pulling and powering implements in every conceivable application.
Farm Jeeps on the job, pulling and powering implements in every conceivable application.
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Farm Jeeps on the job, pulling and powering implements in every conceivable application.
Farm Jeeps on the job, pulling and powering implements in every conceivable application.
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Farm Jeeps on the job, pulling and powering implements in every conceivable application.
Farm Jeeps on the job, pulling and powering implements in every conceivable application.
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Farm Jeeps on the job, pulling and powering implements in every conceivable application.
Farm Jeeps on the job, pulling and powering implements in every conceivable application.
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Farm Jeeps on the job, pulling and powering implements in every conceivable application.
Farm Jeeps on the job, pulling and powering implements in every conceivable application.
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Farm Jeeps on the job, pulling and powering implements in every conceivable application.
Farm Jeeps on the job, pulling and powering implements in every conceivable application.
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Farm Jeeps on the job, pulling and powering implements in every conceivable application.
Farm Jeeps on the job, pulling and powering implements in every conceivable application.
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Farm Jeeps on the job, pulling and powering implements in every conceivable application.
Farm Jeeps on the job, pulling and powering implements in every conceivable application.
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Farm applications were just a few of the ways the Willys marketing department envisioned Jeeps in use in the post-war 1940s. Illustrations in this 1946 ad present the Jeep as a freight hauler, residential utility vehicle, industrial tug and recreational vehicle.
Farm applications were just a few of the ways the Willys marketing department envisioned Jeeps in use in the post-war 1940s. Illustrations in this 1946 ad present the Jeep as a freight hauler, residential utility vehicle, industrial tug and recreational vehicle.

At the beginning of World War II, farm tractor and implement manufacturers suspended production as they converted their factories to war-time production. With 4 million American farmers (out of a total of 5.5 million) owning neither a pickup nor a tractor, Willys-Overland executives saw a big post-war market for a Jeep adapted for use on the farm. Maybe they were also inspired by the description of the Jeep by World War II correspondent Ernie Pyle: “It’s as faithful as a dog, as strong as a mule and as agile as a goat.”

Early planning for conversion to civilian use began in 1942, when two military jeeps were tested by the Department of Agriculture at a tillage laboratory in Alabama. Testers were surprised by how well the jeeps performed, but recommended lower gearing, a stronger clutch and additions such as a drawbar.

By early 1944, when it appeared the Allies were going to win the war, Willys-Overland began drawing plans for a postwar farm jeep. Engineers took two military jeeps off the production line and called them “CJ-1” for “Civilian Jeep.” Modifications included addition of tailgates, lower gearing and drawbars. A civilian-style top was designed to be offered as an option.

Birth of the Farm Jeep

When the CJ-1 was ready for production, it was called a “CJ-2.” The CJ-2 had lower axle ratios, lower low-range ratios for the transfer case, a stronger transmission, provision for center and rear PTOs, and changes to the chassis to position the drawbar. The Go Devil L-head engine was retained but with a different carburetor and ignition, and a governor for the PTO was added.

Willys introduced the CJ-2 to the public in July 1945 with the addition of a 265-pound weight mounted between the frame rails behind the front bumper. Engineers added that as a counter-weight to hold the front end down for plowing. The CJ-2 model name was changed to CJ-2A later in 1945, CJ-3A in 1949 and CJ-3B in 1953. All of those were marketed as the Farm Jeep, although some early units had AgriJeep tags on the dash.

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